Facebook Messenger starts rolling out Unsend; here’s how it works | TechCrunch (2024)

Facebook secretly retracted messages sent by CEO Mark Zuckerberg, TechCrunch reported seven months ago. Now for the first time, Facebook Messenger users will get the power to unsend too so they can removetheir sent messages from the recipient’s inbox. Messages can only be unsent for the first 10 minutes after they’re delivered so that you can correct a mistake or remove something you accidentally pushed, but you won’t be able to edit ancient history. Formally known as “Remove for Everyone,” the button also leaves a “tombstone” indicating a message was retracted. And to prevent bullies from using the feature to cover their tracks, Facebook will retain unsent messages for a short period of time so if they’re reported, it can review them for policy violations.

The Remove feature rolls out in Poland, Bolivia, Colombia and Lithuania today on Messenger for iOS and Android. A Facebook spokesperson tells me the plan is to roll it out globally as soon as possible, though that may be influenced by the holiday App Store update cut-off. In the meantime, it’s also working on more unsend features, potentially including the ability to preemptively set an expiration date for specific messages or entire threads.

Facebook Messenger starts rolling out Unsend; here’s how it works | TechCrunch (1)

“The pros are that users want to be in control . . . and if you make a mistake you can correct it. There are a lot of legitimate use cases out there that we wanted to enable,” Facebook’s head of Messenger Stan Chudnovsky tells me in an exclusive interview. But conversely, he says, “We need to make sure we don’t open up any new venues for bullying. We need to make sure people aren’t sending you bad messages and then removing them because if you report them and the messages aren’t there we can’t do anything.”

Zuckerberg did it; soon you can, too

Facebook first informed TechCrunch it would build an unsend feature back in April after I reported that six sources told me some of Mark Zuckerberg’s Facebook messages had been silently removed from the inboxes of recipients, including non-employees with no tombstone left in their place. We saw that as a violation of user trust and an abuse of the company’s power, given the public had no way to unsend their own messages.

Facebook retracted Zuckerberg’s messages from recipients’ inboxes

Facebook claimed this was to protect the privacy of its executives and the company’s trade secrets, telling me that “After Sony Pictures’ emails were hacked in 2014 we made a number of changes to protect our executives’ communications. These included limiting the retention period for Mark’s messages in Messenger.” But it seems likely that Facebook also wanted to avoid another embarrassing situation like when Zuckerberg’s old instant messages from 2004 leaked. One damning exchange saw Zuckerberg tell a friend “if you ever need info about anyone at harvard . . .just ask . . .i have over 4000 emails, pictures, addresses, sns.” “what!? how’d you manage that one?” the friend replied. “People just submitted it . .i don’t know why . . . they ‘trust me’ . . . dumb f*cks” Zuckerberg replied.

The company told me it was actually already working on an Unsend button for everyone, and wouldn’t delete any more executives’ messages until it launched. Chudnovsky tells me he felt like “I wish we launched this sooner” when the news broke. But then six months went by without progress or comment from Facebook before TechCrunch broke the news that tipster Jane Manchun Wong had spotted Facebook prototyping the Remove feature. Then a week ago, Facebook Messenger’s App Store release notes accidentally mentioned that a 10-minute Unsend button was coming soon.

Facebook Messenger starts rolling out Unsend; here’s how it works | TechCrunch (2)

So why the seven-month wait? Especially given Instagram already allows users to unsend messages no matter how old? “The reason why it took so long is because on the server side, it’s actually much harder. All the messages are stored on the server, and that goes into the core transportation layer of our how our messaging system was built,” Chudnovsky explains. “It was hard to do given how we were architected, but we were always worried about the integrity concerns it would open up.” Now the company is confident it’s surmounted the engineering challenge to ensure an Unsent message reliably disappears from the recipient.

“The question becomes ‘who owns that message?’ Before that message is delivered to your Messenger app, it belongs to me. But when it actually arrives, it probably belongs to both of us,” Chudnovsky pontificates.

How Facebook Messenger’s “Remove for Everyone” button works

Facebook Messenger starts rolling out Unsend; here’s how it works | TechCrunch (3)

Facebook Messenger starts rolling out Unsend; here’s how it works | TechCrunch (4)Facebook settled on the ability to let you remove any kind of message — including text, group chats, photos, videos, links and more — within 10 minutes of sending. You can still delete any message on just your side of the conversation, but only messages you sent can be removed from their recipients. You can’t delete from someone else what they sent you, the feature’s PR manager Kat Chui tells me. And Facebook will keep a private copy of the message for a short while after it’s deleted to make sure it can review if it’s reported for harassment.

To use the unsend feature, tap and hold on a message you sent, then select “Remove.” You’ll get options to “Remove for Everyone” which will retract the message, or “Remove for you,” which replaces the old delete option and leaves the message in the recipient’s inbox. You’ll get a warning that explains “You’ll permanently remove this message for all chat members. They can see that you removed a message and still report it.” If you confirm the removal, a line of text noting “you [or the sender’s name] removed a message” (known as a tombstone) will appear in the thread where the message was. If you want to report a removed message for abuse or another issue, you’ll tap the person’s name, scroll to “Something’s Wrong” and select the proper category such as harassment or that they were pretending to be someone else.

Why the 10-minute limit specifically? “We looked at how the existing delete functionality works. It turns out that when people are deleting messages because it’s a mistake or they sent something they didn’t want to send, it’s under a minute. We decided to extend it to 10, but decided we didn’t need to do more,” Chudnovsky reveals.

He says he’s not sure if Facebook’s security team will now resume removing executive messages. However, he stresses that the Unsend button Facebook is launching “is definitely not the same feature” as what was used on Zuckerberg’s messages. If Facebook wanted to truly respect its users, it would at least insert the tombstone when it erases old messages from executives.

Messenger is also building more unsend functionality. Taking a cue from encrypted messaging app Signal’s customizable per thread expiration date feature, Chudnovsky tells me “hypothetically, if I want all the messages to be deleted after six months, they get purged. This is something that can be set up on a per thread level,” though Facebook is still tinkering with the details. Another option would be for Facebook to extend to all chats the per message expiration date option from its encrypted Secret messages feature.

Facebook Messenger starts rolling out Unsend; here’s how it works | TechCrunch (5)

“It’s one of those things that feels very simple on the surface. And it would be very easy if the servers were built one way or another from the very beginning,” Chudnovsky concludes. “But it’s one of those things philosophically and technologically that once you get to the scale of 1.3 billion people using it, changing from one model to another is way more complicated.” Hopefully in the future, Facebook won’t give its executives extrajudicial ways to manipulate communications… or at least not until it’s sorted out the consequences of giving the public the same power.

Facebook Messenger starts rolling out Unsend; here’s how it works | TechCrunch (2024)


Facebook Messenger starts rolling out Unsend; here’s how it works | TechCrunch? ›

To use the unsend feature, tap and hold on a message you sent, then select “Remove.” You'll get options to “Remove for Everyone” which will retract the message, or “Remove for you,” which replaces the old delete option and leaves the message in the recipient's inbox.

Will someone know if I Unsend a message on Messenger? ›

Recipients are notified when a message is unsent. Facebook Messenger, but there's a crucial detail to remember: you can only unsend messages within a limited window of time.

How does Facebook Messenger Unsend work? ›

You can permanently unsend a message that you've sent or just hide a message from your view. If you select Unsend for you, other people in the chat will still see the messages in their chat screen. If you select Unsend for everyone, people included in the chat won't be able to see the unsent message.

Does the other person get notified when you unsend a message? ›

If you unsend a message, it will disappear from the recipient's screen, but they'll be notified that you unsent it. Now that you know how it works, here's how to unsend a message: While in an iMessage conversation, tap and hold the message you want to unsend.

Why can't I unsend a message on Messenger for one person? ›

One of the reasons you may not be able to unsend a message after you've sent it is that the recipient blocked you. If you sent someone a message but didn't unsend it immediately afterward, they probably blocked you in the time that passed between sending and attempting to unsend.

How do I unsend a message on Messenger without them knowing? ›

You will note that there are two options: “Unsend for You” and “Unsend for Everyone.” If you select the first option, everyone else can still see the message. However, if you choose the second option, the message will disappear for everyone in the chat.

Can you ever see unsent messages on messenger? ›

Can You Retrieve Unsent Messages on Messenger? No, you cannot retrieve unsent messages on Messenger or your Facebook Data. Facebook has a feature called Downloading Your Facebook Data. This feature allows you to download all your data from Facebook. However, unsent messages cannot be seen through this medium.

Does removing a message on Messenger remove it for the other person? ›

No, deleting a message only removes it from your view. The recipient's messages remain unaffected.

How do I know if someone deleted messages on Messenger? ›

How to Know if Someone Deleted Messages on Messenger? You cannot tell if someone deletes the messages on their Messenger. Your message will not be affected or deleted, nor will you be notified of what has happened.

Why do people unsend messages? ›

People unsend messages when they're sent by accident.

Maybe she sent you a message that was actually meant for a friend, or maybe she meant to message a different person with your same name.

Can someone still see a message you unsent? ›

Unsending removes the message from your recipient's device. If you're sending messages to someone who isn't using iOS 16, iPadOS 16, macOS 13, or later, the original message remains in the conversation.

Can someone see an unsent DM? ›

One of the most common questions about the 'Unsend' feature is whether the recipient will know that a message has been unsent. The short answer is no; Instagram does not send a notification to the recipient when you unsend a message.

How long do you have to unsend a message? ›

In most cases, you can't unsend a text message you've already sent on your Android. Once you send a text in your Android's built-in texting app, it's out of your hands.

Why does it say Unsend for everyone on Messenger? ›

You can permanently remove a message that you've sent for everyone in the chat, or just for yourself. If you select Remove for You, other people in the chat will still see the messages in their chat screen. If you select Unsend for Everyone, people included in the chat won't be able to see the removed message.

How do you know if someone restricted you on Messenger? ›

5 signs that someone has restricted you on messenger
  1. Can't see their status updates. In the same vein, not seeing their status updates might suggest they've restricted you. ...
  2. Not receiving notifications for their messages. ...
  3. Messages not appearing in your primary inbox. ...
  4. Check their profile. ...
  5. Send a message.

When you delete a message on Messenger, does the other person know? ›

The other person's messages and conversation will remain on their Messenger app. So they won't know you have deleted the conversation from your end. Keep in mind that if you wish to hide a conversation without permanently deleting it, you can always choose to archive it instead.

When you delete a chat does the other person know? ›

If you delete a one-on-one chat, the other person won't know that you've deleted it. Deleted chats are removed from all your devices and aren't searchable.

How do you know if someone deleted your conversation on Messenger? ›

Check for Disappearing Conversations: If you notice that an entire conversation thread has disappeared from your Facebook Messenger, it could indicate that the other person has deleted the conversation [2].

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